Amelia Lilly is a mama owned online store in South Africa. Our office is run from home and based in Cape Town.

We sell beautiful baby, toddler and kids clothing and shoes, as well as clothing for ladies and moms. Whether you are looking for adorable rompers, stylish baby shower gifts, unique girls clothing, cool boys clothing, nappy bags, accessories for mum, maternity wear or nursery décor, we are your one stop online shop.

We have extended our range now to mom, baby & family wellness. We will also be adding home decor soon.

Browse our extensive collection via the menu’s above – we have just about everything you need, for raising a family and taking care of yourself and your little ones.

If you need any assistance, please do not hesitate to contact us at

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